How does a website add value to a business?
At Horizon Plus we have been giving out tips and advice via our blogs on the impact of technology, brand and identity, new websites, e-commerce, social media, SEO, and other areas and how they positively impact business operations and sales. The benefits of using technology in business outweigh all disadvantages; however, this may not be […]
Benefits of a Professional Logo Design
Why do logos as we know today often are taken for granted? Logos have a very ancient and interesting history. Most of the research suggests that the origin of logos dates as early back as the ancient Egyptians “they used hieroglyphics to brand and identify their possessions, until medieval times when graphic imagery was used […]
The Importance of Social Media Analytics
Social media is increasingly gaining importance and relevance when it comes to how companies deliver their messages to their targeted audiences. With the technology improving every day, new business models are emerging and actually are made available because of the technology facilitating it. For companies in the 21st century and, especially those that want to […]
What is Branding and its importance for businesses?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers […]