Branding and Identity, Abysse
Abysse Restaurant Bar and Lounge is located in Pennsylvania, USA. The business is focused merely in seafood and is considered as one of the best restaurants locally.
At Horizon in cooperation with A. Zuka Design our task was to design a brand that signifies the abyss in terms of the deepness and its unexplored areas. The icon we came up with is a variant of the letter a, with a sense of the abyss. The baseline color is abyss blue, combined with a white colored typography.